Course Outline for FULL STACK DIGITAL MARKETING MASTERY
Course Duration: 26 weeks (6 months)
Course Level: Beginner to Advanced | 100% Practical & Job-Oriented | With Live Projects
📌 MONTH 1: DIGITAL MARKETING FOUNDATIONS + WEBSITE DESIGNING (Weeks 1–4)
Week 1: Introduction to Digital Marketing
--- What is Digital Marketing? Scope & Career Paths
--- Traditional Marketing vs Digital Marketing
--- Customer Journey, Marketing Funnel, Buyer Personas
--- Branding Basics: USP, Positioning, Target Audience
--- Types of Digital Marketing Channels
--- KPIs & Metrics to Track Performance
Week 2: Market Research & Competitor Analysis
--- Understanding Customer Behaviour
--- Creating Empathy Maps
--- Competitor Research Tools (SimilarWeb, SEMrush, Ubersuggest)
--- Industry Trend Analysis
--- Content Gap & Opportunity Research
Week 3: Website Basics & WordPress Development
--- Domain, Hosting, DNS, SSL, cPanel Basics
--- WordPress Installation & Configuration
--- Themes, Plugins, Page Builders (Elementor/Bricks/Divi)
--- Website Structure: Home, Blog, Landing Pages
--- Creating Mobile-Optimized Pages
--- Speed Optimization (Caching, Minification)
Week 4: Conversion-Focused Website Design
--- UI/UX Fundamentals
--- Creating Lead-Gen Landing Pages
--- Call-to-Action (CTA) Best Practices
--- Contact Forms, Pop-Ups, Chat Widgets
--- Setting Up Google Tag Manager, Facebook Pixel, Analytics
📌 MONTH 2: SEARCH ENGINE OPTIMIZATION (SEO) MASTERCLASS (Weeks 5–8)
Week 5: On-Page SEO
--- Keyword Research Techniques (Short-tail, Long-tail, LSI)
--- SEO Tools (Ahrefs, SEMrush, Google Keyword Planner)
--- On-page Elements: Titles, Meta Tags, Alt Text, Headers
--- SEO Content Writing, Formatting & Readability
--- Internal Linking Strategies
Week 6: Technical SEO
--- Website Speed Optimization
--- Core Web Vitals
--- XML Sitemap, Robots.txt
--- Canonical Tags, Redirects
--- Mobile SEO & Page Experience
--- Structured Data / Schema Markup
Week 7: Off-Page SEO & Link Building
--- Types of Backlinks: Editorial, Guest Posts, Business Listings
--- Competitor Backlink Analysis
--- Outreach Strategies
--- Local SEO (Google Business Profile Optimization)
--- Citations, Reviews & Local Signals
Week 8: SEO Tools + Google Search Console
--- Google Search Console Deep Dive
--- Indexing, Coverage, URL Inspection
--- Performance Tracking (Clicks, CTR, Positions)
--- Using SEO Audit Tools
--- Creating SEO Reports
📌 MONTH 3: SOCIAL MEDIA MARKETING (SMM) & CONTENT CREATION (Weeks 9–13)
Week 9: Social Media Fundamentals
--- Social Media Platforms Overview
--- Creating a Content Strategy
--- Branding Guidelines for Social Media
--- Social Media Algorithms (FB, IG, YT, TikTok)
Week 10: Facebook & Instagram Marketing
--- Business Suite Setup
--- Creating Content Calendars
--- Carousel, Reel, Story, Live Content
--- Audience Targeting & Engagement Strategies
--- Influencer Marketing Basics
Week 11: YouTube & Video Marketing
--- YouTube Channel Setup & Optimization
--- Keyword Research for YouTube
--- Creating Thumbnails, Hooks, Scripts, End Screens
--- YouTube SEO & Monetization
--- Short-Form Video Mastery (Reels, Shorts, TikTok)
Week 12: LinkedIn, Twitter (X), Pinterest Marketing
--- LinkedIn Personal Branding
--- Company Page Optimization
--- B2B Lead Generation Strategies
--- Twitter for Trend Marketing
--- Pinterest for Traffic & E-commerce
Week 13: AI Tools for Content Creation
--- Using ChatGPT for Ads, Captions, Blogs
--- Canva AI & Creative Suite
--- Jasper AI / Writer AI for Content
--- AI Image & Video Tools (Midjourney, Runway ML)
--- Automation Tools (Buffer, Hootsuite, Notion Templates)
📌 MONTH 4: PAID ADVERTISING (Meta Ads + Google Ads) (Weeks 14–17)
Week 14: Meta Ads (Facebook + Instagram)
--- Meta Business Manager
--- Campaign Objectives (Awareness, Traffic, Leads, Sales)
--- Ad Sets & Targeting (Core, Custom, Lookalike Audiences)
--- Pixel Setup, Events & Tracking
--- A/B Testing Strategies
Week 15: Designing High-Converting Ads
--- Copywriting Frameworks: AIDA, PAS
--- Ad Creatives: Static, Video, Carousel
--- Psychology of Advertising
--- Retargeting & Remarketing Strategies
--- Reporting & Optimization
Week 16: Google Ads – Search Marketing
--- Google Ads Interface
--- Search Campaign Setup
--- Keyword Match Types, Negative Keywords
--- Ad Extensions, Quality Score Optimization
--- Landing Page Optimization
Week 17: Google Ads – Display, Video & Shopping Ads
--- Display Campaigns
--- Performance Max Campaigns
--- Video Ads (YouTube)
--- Shopping Ads for E-commerce
--- Conversion Tracking & Reporting
📌 MONTH 5: ADVANCED MARKETING STRATEGIES (Weeks 18–22)
Week 18: Email Marketing
--- Email Copywriting
--- Creating Lead Magnets
--- Drip Campaigns, Automation Flows
--- Mailchimp, Sendinblue, ConvertKit
--- List Segmentation & Analytics
Week 19: Content Marketing & Blogging
--- Content Pillars & Clusters
--- SEO Blogging Strategy
--- Long-Form vs Short-Form Content
--- Storytelling Techniques
--- Creating Content Calendars
Week 20: E-commerce Marketing
--- Shopify/WordPress WooCommerce Setup
--- Product SEO, Catalog Management
--- Abandoned Cart Recovery
--- Marketplace Marketing (Amazon/Flipkart Basics)
Week 21: AI & Marketing Automation
--- Chatbot Setup (ManyChat / Botpress)
--- CRM Automation (HubSpot/Zoho)
--- Lead Scoring & Nurturing
--- AI-Powered Analytics & Automation Tools
Week 22: Analytics & Growth Hacking
--- Google Analytics 4 (GA4)
--- UTM Tracking
--- Funnel Analysis
--- A/B Testing Tools
--- Viral Marketing Techniques
--- CRO (Conversion Rate Optimization)
📌 MONTH 6: LIVE PROJECTS + PORTFOLIO BUILDING + INTERNSHIP PREP (Weeks 23–26)
Week 23: Capstone Project – Real Marketing Campaign
--- Build a Complete WordPress Website
--- Implement On-page + Technical + Local SEO
--- Create Social Media Campaigns
--- Run Facebook + Google Ads (Simulated/Live)
Week 24: Reporting & Client Management
--- Professional Digital Marketing Reporting
--- Client Communication Skills
--- Creating Marketing Proposals
--- Budget Planning & ROI Forecasting
Week 25: Freelancing + Career Preparation
--- Freelancing on Upwork, Fiverr, Freelancer
--- Portfolio, Resume & LinkedIn Optimization
--- Cold Email Scripts for Clients
--- Interview Preparation for Digital Marketing Jobs
Week 26: Final Assessment + Certificates
--- Live Presentation of Capstone Project
--- Performance Evaluation
--- Certification Exam
--- Career Guidance Session
🚀 Outcome
By the end of 26 weeks, students will be able to manage complete digital marketing operations, run high-performing ad campaigns, handle SEO + SMM + Email + Analytics, and confidently work as:
✔ Digital Marketing Executive
✔ SEO Specialist
✔ Social Media Manager
✔ PPC Expert
✔ Content Strategist
✔ Freelance Digital Marketer
